Client: Southern Oregon Open MRI
Project: Sports Park Banners and ad campaign
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Southern Oregon Open MRI
Sports Park Banner
Audience
Active kids, parents, and adults who play sports, or visit the outdoor baseball and soccer fields at U.S. Cellular Medford Sports Park.
Objective
Create awareness of Southern Oregon Open MRI among sports-oriented families.
Strategy
For eye level banners that are displayed on the US Cellular Medford Sports Park fields: write friendly, easy-to-read, copy that identifies with activities played by kids and adults.
For ads in sports programs, Medford Park & Rec booklet, and on Medford Sports Park Web site: translate banner concept into print format.