Client: Southern Oregon Open MRI
Project: Web Site
Southern Oregon Open MRI
Home page
Southern Oregon Open MRI
Patient Scheduling page
Southern Oregon Open MRI
For Physicians page
Southern Oregon Open MRI
FAQ page
Audience
Referring doctors, potential patients, or people who might feel anxious because of previous experience with closed MRI.
Objective
Educate physicians about the technology and quality of open MRI. Reassure
anxious patients about the comfort AND quality of open MRI.
Strategy
Write the physician content using language that is knowledge appropriate.
Select photos of specific patient conditions that are easily accommodated
by open
MRI. Write patient content using language that is informal and easy
to
understand. Include information about what to expect and how to prepare
for
MRI.